games at Zapak.com

Mumbai, April 5, 2010: Codemasters, the leading British developer and publisher of world-class video games, announced that Reliance Big Entertainment Ltd. (RBEL), a part of India's Reliance ADA group, has agreed to acquire a 50 per cent shareholding in the company, alongside existing investor, Balderton Capital, the leading European venture capital firm that first invested in Codemasters in 2005.

RBEL's gaming division, Zapak Digital Entertainment Ltd. will oversee the Codemasters investment.

Zapak is the largest gaming company in India, with interests in online casual games, massively multiplayer online games (MMOG) publishing, India's largest chain of gaming cafes and physical distribution of gaming software. Zapak also controls Jump Games, an award winning international mobile game development and publishing company with global distribution across Asia, Europe, North America, and South America.

Rohit Sharma, CEO of Zapak, said: "We are excited to partner with Codemasters and believe it's very strong technology, development and distribution presence will complement our global gaming portfolio. Additionally, Zapak's global strength in mobile gaming will enhance Codemasters' ability to fully leverage its attractive franchises such as its racing and cricket games."

Codemasters has major franchises in cricket games (The Ashes), racing games (Formula 1, Dirt2 and Race Driver Grid), performance games (Dance Factory) and military simulations (Operation Flashpoint 2) and annual revenues in excess of US$ 150 Million.

Rod Cousens, chief executive of Codemasters, said: "The opportunities arising from this partnership are truly exciting. This is great news for our development and publishing teams. Reliance and Zapak have immense resources and will help us realize the full potential of our game coding and online excellence across so many platforms, and especially in the world's fastest growing markets. The future of Codemasters has never looked brighter. It's a whole new game!"

Tim Bunting, Balderton Partner, said: "We are delighted to welcome Reliance as our partner in Codemasters and gratified by the confidence in Codemasters that Reliance's initiative represents."

About Codemasters:

Codemasters (www.codemasters.com), the award winning games developer and publisher, has a 21 year heritage in the UK and annual revenues in excess of US$ 150 Million. It has major franchises in cricket games (The Ashes), racing games (Formula 1, Dirt2 and Race Driver Grid), performance games (Dance Factory) and military simulations (Operation Flashpoint 2).

Codemasters is widely acclaimed for its proprietary “new generation” game engine and the coding skills of its multiple UK and Malaysian development teams as well as its effective social network marketing strategies and the Codemasters Online Game team.

Headquartered in Warwickshire, UK, the company maintains European operations in Germany, France, Spain, and Benelux and, in 2006, established its US operations in California.

Warner Bros. Home Entertainment distributes Codemasters titles throughout the US. Across the group, Codemasters employs over 450 people. In January 2006, Chris Deering, the former President of Sony Europe, Consumer Electronics Division, and Chairman and CEO Sony Computer Entertainment Europe, was appointed non-executive Chairman. Rod Cousens joined the company as CEO in 2005.

About Reliance Big Entertainment :

Reliance Big Entertainment Ltd. (RBEL) is the flagship media and entertainment arm of India's Reliance Anil Dhirubhai Ambani Group with significant presence in film entertainment (film production, distribution, and exhibition), broadcasting and new media ventures.

With commitments of over USD 1 billion in its Film Entertainment business RBEL's motion picture brand, Reliance BIG Pictures has built a impressive film production slate in Hindi, English & other Indian languages, which it markets & distributes worldwide.

In Hollywood, Reliance BIG Pictures has partnered with Steven Spielberg and Stacey Snider on the formation of DreamWorks Studios and has development deals with Nicolas Cage's Saturn Films, Jim Carrey's JC 23 Entertainment, George Clooney's Smokehouse Productions, Chris Columbus' 1492 Pictures, Tom Hanks’ Playtone Productions, Brad Pitt's Plan B Entertainment, Jay Roach's Everyman Pictures, Brett Ratner’s Rat Entertainment, Julia Roberts’ Red Om Films and Brian Gazer and Ron Howards' Imagine Entertainment.

The Reliance Anil Dhirubhai Ambani Group (www.relianceada.com) is amongst India's top 3 business houses and has interests in telecommunications, financial services, energy, infrastructure and media & entertainment. As on March 31, 2009, the Group achieved net worth in excess of Rs 78,000 crore (US$ 16 billion), cash flows of Rs 13,000 crore (US$ 3 billion) and net profit of over Rs 8,700 crore (US$ 2 billion).

About Zapak Ltd:

Zapak (www.zapak.com) is India’s largest gaming company that addresses the complete value chain for Online Gaming. With currently over 8 million registered gamers, Zapak.com is not only the largest casual gaming sites in the country but amongst the top gaming sites in the world.

Zapak owns the largest chain of dedicated gaming cafes in the country – Zapak GamePlex. These are first of its kind, high speed gaming cafes that offer world class gaming content to the Indian user. Presently there are over 100 cafes in more than 40 cities in India. Zapak Games, the Licensing & merchandising arm of Zapak has created one of India’s largest retail distribution network with presence in over 5000 retail outlets across 100 cities all across India.

Zapak is also the biggest publisher of Massively Multiplayer Online Games (MMOG) in India. It has launched some of the world’s most popular MMOG titles such as “Crazy Kart” (in partnership with Shanda, China’s largest Gaming company worth $ 3 Billion) and “Runescape” (worlds second largest MMO with over 8 million subscribers, in partnership with Jagex Games Studio).

Zapak has a division, Jump Games, which is the leading Global publisher and developer of Online and Mobile Entertainment with global distribution across North America, South America, EMEA and APAC on 80 networks across 40 countries. Jump also publishes leading entertainment applications on the ITunes App store, Blackberry App world, Nokia Ovi amongst others and have had top selling applications/games around the world. Our leading games can be accessed through 80 leading networks across 40 countries worldwide like Verizon Wireless, ATT Wireless, Vodafone, Orange.

Zapak works closely with most of the leading global gaming and entertainment players such as EA, Microsoft, Valve, Popcap, Boonty, Payfirst, Disney, Universal Studioa, Shanda, Jagex, Cartoon Network, THQ, iPlay, Hands-On etc.

About Balderton Capital:

Balderton Capital (www.balderton.com) is one of the largest venture capital firms in Europe, committed to finding and helping talented entrepreneurs build great companies. Based in London, it manages $1.9 billion in committed venture capital. Since 2000, Balderton has invested in over 90 companies, principally in numerous European countries but also in the US and Asia. Balderton's investments span a wide variety of sectors including communications, consumer services, enterprise software and services, e-commerce, mobile, semiconductors, media and financial services.

Balderton invests in innovative businesses and approaches investment using the principles of teamwork and an intense dedication to building companies of lasting value. The investment partners combine international and Silicon Valley operational experience with company-building expertise. Notable investments include Bebo (sold to AOL for $850m), Betfair (the online betting exchange), ScanSafe (sold to Cisco for $183m), LOVEFiLM (the home entertainment subscription service) and MySQL (sold to Sun for $1 billion). In December 2009, Balderton portfolio company Yoox Group floated on the Milan stock exchange with a valuation of EUR260 million.

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