In line with Zapak's vision to create the complete value chain for Online Gaming in India, the Zapak Gameplex brand was created. Zapak Gameplex is the first of its kind large format, high speed broadband enabled, organized gaming café chain in the country.

Worldwide, cafés are instrumental in the growth of the gaming sector and we believe that in India too gaming cafés will drive the growth of the online gaming segment. With this brick-n-mortar extension, Zapak's endeavor is to reach out to the youth in India to enhance their gaming skills with a fun and exciting platform for them to express themselves. Zapak Gameplex will thus also play a vital role in being a popular hang out for the youth. Our Gameplexes will provide the Indian consumer the best gaming experience, which is as good as seen in the U.S.A

• Currently operating 21 gameplexes across 13 cities. To further grow this segment Zapak has now opened doors to Franchising
• Zapak plans to create 10,000 seats by the end of this year through 500 cafés in 40 cities.

With the vision of taking gaming at arm's length from the Indian Consumer Zapak has launched Zapak Cards for ease in game purchase, online. Currently Zapak Cards are available at Rs. 99/- across all leading toy stores, departmental stores and Multi-Brand Outlets. (Over 7000 outlets in 70 cities) There have been 200,000 units of Zapak Cards already sold in the Indian market. Soon, there will be Game Cards for MMOGs on Zapak too.

Globally MMOG's have been the biggest growth drivers for the Online Gaming space. Having seen tremendous success in the Casual Gaming space and having made the right investment in setting up appropriate infrastructure for access and distribution, Zapak is poised to create the biggest success in the MMOG space in India.

Zapak plans to bring to India some of the world's best MMOG titles by internationally renowned developers. There are plans to introduce atleast 5-6 MMOG's with 3 titles to be launched this year. The first title in the series being 'Crazy Kart' in association with Shanda Interactive Entertainment Ltd. scheduled to be launched in India by end May '08. After having captured the lowest hanging fruit through the casual gaming portal it is now time to graduate the 4 million gamer database to a Casual MMO which is fun and interactive. Also as racing is one of the most popular genres on Zapak.com, we believe Crazy Kart - a casual racing MMO is a strategic fit at this stage for the Indian market and will see early adoption from Casual Gamers.

• Scorecard:
  • Over 4 million registered users
  • Over 4.5 million page views daily
  • 1 out of every 3 people on the Internet are on Zapak
• Zapak features among the top 10 for India's Fast - Rising Search Queries in 2007 according to Google Zeitgeist Report 2007 along with players like Gmail, Orkut, etc
• According to ALEXA
  • Amongst the Top 7 Verticals in India
• According to ComScore Data
  • India's topmost Gaming Portal - above Yahoo
  • Amongst the top 5 gaming portal globally
• Zapak received the Brand Leadership Award for the Internet Business at the Asia Brand Congress 2007 Summit, within a mere nine months of its launch. The nominees for this award were eminent brands like Google and Naukri.com.