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Gaming Industry | Brand Zapak | People behind Zapak | Press Kit
Gaming Worldwide

Can you imagine that a game can start a USD50 billion business? Sounds unbelievable, but it’s gaming that leads the entertainment industry worldwide. Today India is amongst the biggest players whether it’s Casual, hardcore or MMOG (Massive Multiplayer Online Games). Gaming is here and it’s here to stay. When it comes to the youth of today, gaming is the new ‘in’ thing and they are always game for newer challenges and more.

Brand Zapak
Zapak.com is the first web platform introduced to ignite the gaming action in India. Today, Zapak reflects youthful passion, exuberance, vigor, and energy for winners. Everyone loves to game and zapak is there for every gamer. It’s for all those who want to exploit the real gamer in them, or rather, the real winner.

Zapak Journey
It all started in 2006 when Zapak.com came up with an idea to get India gaming. Within 6 months of its launch, Zapak saw a massive gamers’ traffic of around 2 million people hooked on to it. Further in the journey, win after win, Zapak kept moving on to the next level by launching target specific portals like Zapakgirls.com, Zapakkids.com, Zapakcricket.com and Zapakworld.com. And today, with a user base of more than 7 million gamers in just 3 years, Zapak.com is India’s largest gaming portal. The game still goes on.

OUR GAME PLAN
FREE TO PLAY GAMES

An absolutely free single and multiplayer player gaming arena offering a galore of over 650 games sourced from the 30 best studios / developers globally.

DOWNLOADABLE GAMES
Log on, download and get gaming. Zapak.com gets you a host of top international titles like Zuma, Bejeweled from top developers like PopCap and Playfirst at a never before price of USD 1 – USD 7. Other popular titles include Cue Club Billiard, Farm Frenzy, Mystery Case Files - Prime Suspects, Ice Cream Mania etc.

ZAPAK GIRLS
India’s first ever gaming destination with more than 2000 world class games for trendy women of today. It also features unique content like dress up, fashion games, room decoration, music games etc.

ZAPAK KIDS
Zapak Kids is India’s first ever online battlefield designed for young guns of today. With over 70 exhilarating games targeted at the below 14 yrs. gamers, it contributes almost 25% of the traffic on Zapak.com. Edutainment, a virtual world and kid specific community features are the highlights of this segment.

ZAPAK GAMEPLEX
Zapak Gameplex is the first of its kind large format, high speed broadband enabled, organized gaming café chain in the country. With over 51 gameplexes already gaming across 30 cities, Zapak now aims at scoring 10,000 seats by the end of this year through 500 cafes in 40 cities.

ZAPAK GAMES
Zapak Games, the licensing & merchandising arm of Zapak focuses on gaming merchandise. Big international brands like Cartoon Network Walt Disney, PopCap, 1C Publishing, City Interactive and Buka are associated with it for merchandise distribution through its established network. Today, Zapak Games is the largest movie based gaming merchandise license brand in India with movies like Bhoothnath, Drona, Lovestory 2050, Hari Puttar in its kitty..

MMOG
MMOG is the first ever online platform to see unlimited players gaming together from diverse places.Zapak plans to bring to India some of the world’s best MMOG titles by internationally renowned developers. Zapak it's launched the first MMOG – ‘Crazy Kart’ in September 2009 in association with Shanda Interactive Entertainment Ltd. As racing is one of the most popular genres in India, Crazy Kart – a casual racing MMO was a strategic fit for the Indian market and saw an early adoption from Casual Gamers. There are plans to launch atleast 5-6 MMOGs within the next couple of years.


 

 

 

 

 

HIGHLIGHTS

  • Scorecard:
    • Over 6.5 million registered users
    • Over 120 million page views a month
    • 1 out of every 3 people on the Internet in India are on Zapak
  • Zapak features among the top 10 for India’s Fast - Rising Search Queries in 2007 according to Google Zeitgeist Report 2007 along with players like Gmail, Orkut, etc
  • According to ComScore Data
    • India’s topmost Gaming Portal
    • India’s 16th largest portal* (based on pvs)
  • Zapak received the Brand Leadership Award for the Internet Business at the Asia Brand Congress 2007 & 2008
  • Voted the “New Buzz of the Year” for 2007 by afaqs.com.
  • Awarded ‘Website of the Year 2008’ in Fun & Games category by MetrixLab and Neilsen Online
  • Zapak has been rated as the ‘most stickiest site’ ahead of yahoo and google – by Comscore.

To know more, please visit :  http://www.rbe.co.in

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