games at Zapak.com

Global Gaming Industry
Globally, Gaming is one of the leading Entertainment businesses with the industry size pegged at around USD35 billion today. A recent report by PWC estimates that by 2008, gaming industry would become a USD53 billion market, bigger than the Hollywood and music industry. Online gaming is predicted to be USD 7 billion by 2008. APAC region contributes 50% to global online gaming revenues.

India is today where China was 5 years back. Mobile subscribers in China were at 85 million in 2001 and India was close with 90 million in 2005. While China had approx. 200,000 Internet Café’s in 2001 India had about 105,350 in 2005. Even PC penetration, Broadband users and Internet Users indicates that we are going the China way when it comes to adoption of Digital Mediums.

Indian Gaming Industry – Current & Potential
India has a Gaming mindset which is waiting to explode. With the fact that 54% of the Indian population is below the age group of 25yrs and having the world’s largest youth population - India’s only getting younger. Entertainment features as one of the predominant spending area amongst the Indian consumers. Internet usage has seen an upward swing in the last few years and the way ahead looks more promising. It’s estimated that by 2010 there will be 20 million Broadband subscribers (up from 1 Mn today) and 200 million Internet users (up from 50 Mn today). The gaming market in India is expected to grow to USD 424 million by 2010 (NASSCOM Report – 2007).

Brand
The Story: Brand ZAPAK’s origin lies in the need of today’s youth for world class digital entertainment content. Zapak is a way of life which empowers the youth of today to control / expand their entertainment options. Brand Zapak is formed by “ZAPIENZ”– The quintessential connected & cool youth.

Who are ZAPIENZ? ZAPIENZ belongs to SEC A1, A2 & B1, and ages between 8-25 Years & is found in both male & female genders alike. ZAPIENZ believes in world realities and conforms by norms “most” of the time. An ambitious and clever individual who values time and money in a practical way. Brand conscious but not necessarily believes in originals, seeks peer group acceptance. ZAPIENZ believes in just having a nice time in a nice way and seeks world class entertainment.

ZAPIENZ love watching Bollywood movies & also keep an eye on Hollywood. Are updated with the latest movies, gizmos, music and fashion brands.

ZAPAK Brand Positioning: The consumer insight derived from our research states that this consumer needs to
- Have fun
- Needs to be recognized
- To feel a sense of achievement
- And a sense of belonging

Positioning Statement: “India’s largest gaming portal offering world-class online gaming experience”

Brand Essence: Zapak is irreverent, whacky, fun, hi-tech & mass yet aspirational.

Unique on Zapak.com

• Exclusive International Titles: You would find the Top International games exclusively on Zapak.com for the Indian Audience
• Celebrity Based Games: Zapak.com would host specially created games built around celebrities.

Game Genres @ Zapak.com
Zapak.com offers a wide array of games across interesting genres including:

Single Player free-to-play Games

• Action: Be innovative and defend a castle or a city or play the usual shooters at Zapak.com. It’s a place for enthusiasts to unleash their rage. You’ll have bullets, guns, fists, etc at your disposal. Just abide by ‘No Rules’. Remember: Everyone wants a piece of the action.
• Puzzle: Enjoy some challenge for those grey cells? Charge them up and solve the mysteries thrown at you by Zapak.com. Be it underwater, in the sport field or on board, can you handle the tease?
• Arcade: At times, some fun games which make a lot of sense, do not belong to any category. So if you want something different you’ll get it at Arcade.
• Strategy: If you wanna get set for life, you need to plan up for it? Games that force you to think ahead. You think and plan for the future in real life too, could you put it to practice in the imaginary world of Zapak.com?
• Racing: Vroom…vroom…vrooooom!!! Does that only mean racing? Well Zapak redefines racing. This speedy action is not restricted to just wheels, find new ways to compete in the fast lane!!!
• Sports: Does your busy schedule keep you away from your sporty passion? Not anymore. Take time out to Golf, Pool, Basketball and more on Zapak Sport zone. Less energy, no time waste and richer experience. Then why make any more excuses and stay away from our passion?

Multiplayer free-to-play Games:

Pull up your competitive spirit, play your favorite games with your friend seated next to you or your brother in the United States. As a part of our Multiplayer offering we have traditional games like Chess and Reversi and new age games like Multiplayer Cricket and Connect 4. soon we would introduce Multiplayer Saanp Seedi and Card Games. You now have the option to earn chips when you win a multiplayer game and then redeem these chips for iPod Shuffle and attractive Zapak Merchandise.

Downloadable Games:
Zapak.com has top international game titles available in the downloadable format at an Indian pricing, as India is a price sensitive market. The games' prices are in the range of Rs. 49 to Rs. 249 for each game. In this category, we have games like Zuma, Bejeweled, Astro Pop etc., which are very popular abroad.

The player can download a Trial Version of any game in the downloadable section, which allows him to play it for 60 minutes to get a feel of the game. If he wishes to try out the advanced levels of the game, he can buy it and hence, be able to play it offline.

Zapak.tv
Zapak.tv, an innovative offering by Zapak.com, is the first of its kind Audio-Visual Content online. This section offers audio-visual content on just about anything in the realm of gaming. From trends, to game reviews, to special previews, cheat codes, behind the scenes for the making of games, events, celeb chats, gaming countdowns to even Gaming Jockeys; just think of it and its here. The various channels on Zapak.tv include 'Behind the scenes', 'Celeb Gaming', 'Game Reviews', 'Game Trailers', 'Movie Trailers', 'User Videos' and the newly introduced 'Music Lounge'.

Zapak Girls
India is changing! And so are the girls, at Zapak.com. Zapakgirls.com, India's first ever gaming destination for women, it offers world class games for the trendy women of today. Games on Zapakgirls.com have simple yet mind tickling gameplay. The various categories of games available on Zapakgirls.com are Strategy, Puzzles and Arcade, with two of the most popular games being Diner Dash 2 and Plantasia. There are forums titled 'Career', 'Health & Fitness', 'Love', 'Fashion', 'Family' and 'Let Loose' which give a platform to women to exchange their views on a wide range of topics.

Zapak Mail
Intimidated by complicated email layouts? Targeted at new internet users and first time mail users, Zapak Mail, the simplest and fastest email service in town is here to your rescue. The user interface has been kept simple with a refreshingly uncluttered look. It has only two buttons aligned to the left of the page - one being the "Compose Mail" button and the rest of the features being clubbed under "More Options".

Zapak Mail has an unlimited mailbox capacity, a per-attachment limit of 16Mb and a total attachment size limit of 32Mb, which is the highest provided by any email service today. Apart from this primary feature, it also has conventional features like search, where the user can find any mail just by typing a word, spam filter and virus protection.

Zapak Tiny:
ZapakTiny ( www.tiny.zapak.com ) is India's first ever site exclusively for Tiny Tots targeted for an age group between 4 -7 years. Combining games with fun activities Zapak Tiny invites little kids to come and join their friends Chunky, Monty, Tira, Misu in loads of exciting games. Slide down mountain slopes, dress up for a fancy dress party or just try out funny hair-dos! Or if you wish to have some fun with colors, language and painting, check out the activities section- Babbu, Gullu , Cheena and Noni will help learn through fun! And when you simply want to sit and watch some fun songs and rhymes, click to the videos section.

Across different companies, the group positively influences the lives of over 100 million customers, or 1 in every 10 young and aspirational Indians every single day across 4.5 lakh villages and 20000 towns. It enjoys unparalleled trust, faith and confidence of nearly 12 million shareholders, the largest such family in India, perhaps even in the world. It is one of the largest employers in the country with a young, highly trained and motivated workforce approaching 100,000 strong. All this is focused towards achieving two goals. Building a great enterprise for its stakeholders and a great future for our country.

To know more, please visit :  http://www.relianceadagroup.com

Reliance Big Entertainment :

India is standing on the threshold of an experience and entertainment economy. It is at the cross roads of an exciting phase that will shape its cultural and social framework forever.

Reliance Big Entertainment has evolved out of the group?s vision of meeting young India's aspirations and assuming a leadership position in communications, media and entertainment. Reliance Big Entertainment is geared to create a significant presence in businesses across various vectors of content, internet, broadcast and retail services and platforms for distribution.

The company strives to create converged services and platforms for masses to access innovative, cutting-edge content. Key content initiatives include production and strategic collaboration in areas such as gaming, movies, animation, music, broadcast, DTH and user-generated content, amongst others.

To know more, please visit :  http://www.rbe.co.in

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